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Title: Text-context Relationships and Their Implications for Cross Cultural Management
Contributor(s): Jabri, M (author)
Publication Date: 2005
DOI: 10.1177/1470595805058415
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Abstract: Cross-national comparisons of culture-related values are largely based on an ontology that asserts a certain 'reality': the perceived sameness of the self with social others. This ontology is predicated on the presumption that comparisons and contrasts among cultures can be based on a universal pre-ordained set of dimensions upon which commensurability of comparisons and contrasts is advanced. The present article argues that a methodological approach combining 'text' and 'context' demonstrates that the presumed sameness of the self with social others leads to a loss of context-specific, experiential understanding. The approach suggested here thus destabilizes the presumption of a universal set of dimensions upon which comparisons and contrasts among cultures have previously been made. This, in turn, destabilizes the very concept upon which cross-national comparisons have been based.
Publication Type: Journal Article
Source of Publication: International Journal of Cross Cultural Management, 5(3), p. 349-360
Publisher: Sage Publications
Place of Publication: London, UK
ISSN: 1470-5958
Field of Research (FOR): 150313 Quality Management
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
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