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Title: Girls, Sexuality and the Strange Carnalities of Advertisements: Deconstructing the Discourse of Corporate Paedophilia
Contributor(s): Egan, R D (author); Hawkes, Gail (author)orcid 
Publication Date: 2008
DOI: 10.1080/08164640802233278
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Abstract: in 'Corporate Paedophilia: Sexualisation of Children in Australia', Emma Rush and Andrea La Nauze warn parents and policy makers of the threat to the physical, emotional and cognitive development of children wrought by the sexualising images found in corporate advertising and popular media directed at tween-aged children between the ages of six and eleven (Rush and La Nauze 2006a). Sexual images are seen as hazardous to young children in two ways: first, they promote undue concern with activities such as 'shopping, makeovers and imitating [sexy] pop stars', and in so doing distract children from other developmentally appropriate activities (Rush 2006). Second, such imagery perpetuates the 'grooming' of 'children for paedophiles', sending the message that 'children are sexually available (Rush and La nauze 2006a, 3). Given the potential consequences of such outcomes, it should come as no surprise that 'corporate Paedophilia' created a frenzy, albeit a short-lived one, in the Australian national media and caused heated debate on several blogs across the country.
Publication Type: Journal Article
Source of Publication: Australian Feminist Studies, 23(57), p. 307-322
Publisher: Routledge
Place of Publication: Australia
ISSN: 0816-4649
Field of Research (FOR): 160899 Sociology not elsewhere classified
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
School of Psychology and Behavioural Science

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