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|Title:||Business marketing and the ethics of gift giving||Contributor(s):||Fisher, Josephine A (author)||Publication Date:||2007||DOI:||10.1016/j.indmarman.2005.03.013||Handle Link:||https://hdl.handle.net/1959.11/2010||Abstract:||This paper focuses on the common though ethically problematic practice of suppliers providing gifts and other benefits to buyers in a business-to-business context. It is argued that contrary to the claim that the boundary between acceptable and unacceptable practices is blurred when there is a focus on developing mutually beneficial, long-term relationships between suppliers and their business customers, there is a straightforward decision making procedure that can be applied. Central to this decision making procedure is the concept of a conflict of interest. While all organisations have very good reasons to address the issue of gifts and benefits, in a relationship marketing context there is even more reason to do so.||Publication Type:||Journal Article||Source of Publication:||Industrial Marketing Management, 36(1), p. 99-108||Publisher:||Elsevier||Place of Publication:||Oxford UK||ISSN:||0019-8501||Field of Research (FOR):||220199 Applied Ethics not elsewhere classified||Peer Reviewed:||Yes||HERDC Category Description:||C1 Refereed Article in a Scholarly Journal||Statistics to Oct 2018:||Visitors: 116
|Appears in Collections:||Journal Article|
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