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Title: Business marketing and the ethics of gift giving
Contributor(s): Fisher, Josephine A (author)orcid 
Publication Date: 2007
DOI: 10.1016/j.indmarman.2005.03.013
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Abstract: This paper focuses on the common though ethically problematic practice of suppliers providing gifts and other benefits to buyers in a business-to-business context. It is argued that contrary to the claim that the boundary between acceptable and unacceptable practices is blurred when there is a focus on developing mutually beneficial, long-term relationships between suppliers and their business customers, there is a straightforward decision making procedure that can be applied. Central to this decision making procedure is the concept of a conflict of interest. While all organisations have very good reasons to address the issue of gifts and benefits, in a relationship marketing context there is even more reason to do so.
Publication Type: Journal Article
Source of Publication: Industrial Marketing Management, 36(1), p. 99-108
Publisher: Elsevier
Place of Publication: Oxford UK
ISSN: 0019-8501
Field of Research (FOR): 220199 Applied Ethics not elsewhere classified
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
UNE Business School

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