Please use this identifier to cite or link to this item: https://une.intersearch.com.au/unejspui/handle/1959.11/2010
Title: Business marketing and the ethics of gift giving
Contributor(s): Fisher, Josephine A (author)orcid 
Publication Date: 2007
DOI: 10.1016/j.indmarman.2005.03.013
Handle Link: https://hdl.handle.net/1959.11/2010
Abstract: This paper focuses on the common though ethically problematic practice of suppliers providing gifts and other benefits to buyers in a business-to-business context. It is argued that contrary to the claim that the boundary between acceptable and unacceptable practices is blurred when there is a focus on developing mutually beneficial, long-term relationships between suppliers and their business customers, there is a straightforward decision making procedure that can be applied. Central to this decision making procedure is the concept of a conflict of interest. While all organisations have very good reasons to address the issue of gifts and benefits, in a relationship marketing context there is even more reason to do so.
Publication Type: Journal Article
Source of Publication: Industrial Marketing Management, 36(1), p. 99-108
Publisher: Elsevier
Place of Publication: Oxford UK
ISSN: 0019-8501
Field of Research (FOR): 220199 Applied Ethics not elsewhere classified
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
Statistics to Oct 2018: Visitors: 116
Views: 118
Downloads: 0
Appears in Collections:Journal Article
UNE Business School

Files in This Item:
2 files
File Description SizeFormat 
Show full item record

SCOPUSTM   
Citations

14
checked on Nov 30, 2018

Page view(s)

102
checked on Mar 5, 2019
Google Media

Google ScholarTM

Check

Altmetric

SCOPUSTM   
Citations

 

Items in Research UNE are protected by copyright, with all rights reserved, unless otherwise indicated.