Please use this identifier to cite or link to this item: https://une.intersearch.com.au/unejspui/handle/1959.11/276
Title: Selling Australia as 'clean and green'
Contributor(s): Chang, C (author); Kristiansen, P (author)orcid 
Publication Date: 2006
DOI: 10.1111/j.1467-8489.2006.00330.x
Handle Link: https://hdl.handle.net/1959.11/276
Abstract: 'Clean and green' has been used as a marketing tool by Australian governments to promote agricultural products overseas. But how valid are these claims? Is the 'clean and green' image campaign effective? And should government be involved? We conclude that Australia may have had a 'clean and green' image in some markets, but in the future, concrete proof of environmental and quality credentials will be required to satisfy increasingly better-informed and more demanding customers. We argue that governments cannot, and should not, continue to promote Australian products based on an undefined 'clean and green' image. Rather, more resources should be directed to the development, promotion and wide adoption of integrated, credible and well-defined environmental management and quality assurance systems if Australia is to compete effectively in export markets, especially in the longer term.
Publication Type: Journal Article
Source of Publication: The Australian Journal of Agricultural and Resource Economics, 50(1), p. 103-113
Publisher: Wiley-Blackwell Publishing Asia
Place of Publication: Australia
ISSN: 1364-985X
Field of Research (FOR): 070302 Agronomy
Peer Reviewed: Yes
HERDC Category Description: C1 Refereed Article in a Scholarly Journal
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Appears in Collections:Journal Article
School of Environmental and Rural Science
UNE Business School

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